Ideology

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Ideology Brand Overview

Ideology is an activewear brand created for Macy's, offering a wide range of performance clothing designed for versatility and comfort. The brand emphasizes action and motion, catering to individuals with an active lifestyle. Ideology's product line includes sleeveless tees, training shorts, running leggings, track jackets, and more, focusing on three categories: stretch, sweat, and relax. The brand encourages bold mixing and matching of its fashion-forward pieces, e

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nsuring both performance and style for everyday athletes.

Product Categories

  • *Active*: Includes training shorts, running leggings, and track jackets.
  • *Kids*: Offers activewear for children.
  • *Millennial*: Focuses on modern, fashion-forward designs.

Marketing Tier

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