Izzue

Izzue (pronounced "issue") is a Hong Kong-based Chinese fashion brand established in 1999 as an in-house label under the I.T Group conglomerate. Founded by Sham Kar Wai, Izzue was created to bring British fashion influences to the Asian market, blending urban streetwear with British utilitarian and military styles. The brand is known for its casual, desaturated, and 'Asian-fit' slimmer silhouettes, targeting style-conscious individualists with a mix of grunge, skate culture, and high street fash...