Joe Boxer

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Joe Boxer is a playful and iconic underwear and lifestyle brand founded in 1985 by Canadian designer Nicholas Graham. Known for its disruptive marketing and witty personality, Joe Boxer quickly gained national attention with unique designs such as glow-in-the-dark underwear and novelty prints like silk-screened $100 bills. The brand emphasizes comfort and fun, targeting men, women, and children with products including underwear, sleepwear, loungewear, hosiery, socks, scrubs, uniforms, apparel, a...
nd home goods. Joe Boxer has a strong pop culture presence and aims to modernize its creative and design approach while expanding distribution globally. The brand is recognized for its innovative marketing stunts and has been sold through major retailers like Macy's, Kmart, Bergdorf Goodman, and Sak
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