John Varvatos

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John Varvatos is an American menswear brand founded in 1999 by designer John Varvatos, known for its distinctive fusion of classic tailoring with rock 'n' roll aesthetics. The brand offers a wide range of menswear including clothing, belts, handbags, footwear, eyewear, watches, and fragrances. It is recognized for its edgy, eclectic style that appeals to free-spirited, rebellious men who seek to create their own style rather than conform to uniform or logo-driven fashion. The flagship boutique i...
n SoHo, New York, notably occupies the historic space of the former CBGB music club, reflecting the brand's deep connection to rock culture. Despite filing for Chapter 11 bankruptcy in 2020, the brand has endured and continues to embody Varvatos's vision of menswear that blends vintage influences wi
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