Kitri is a London-based womenswear brand founded in 2017 by Haeni Kim. It is known for its playful, colourful dresses, outerwear, and knits that appeal to confident, creative professional women. The brand bridges the gap between high-end and high-street fashion by offering original, well-made pieces at accessible price points. Kitri cultivates a strong community of stylish women, known as # KITRIgirls, who share their looks on Instagram. Inspired by the bold and feisty ballet character Kitri fro...
m Don Quixote, the brand embodies confidence, playfulness, and elegance. Kitri operates primarily as a digital-first, direct-to-consumer label, emphasizing limited production runs to minimize waste and promote sustainability. The collections often pay homage to ballet heritage through design and nam
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