Laneige (Hangul: 라네즈) is a leading South Korean cosmetics brand launched by Amorepacific Corporation in 1994. The name 'Laneige' is derived from the French 'la neige,' meaning 'the snow,' reflecting the brand’s focus on hydration and a fresh, luminous complexion. Laneige is globally recognized for its innovative, science-driven skincare and makeup products, especially its Water Bank line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks. The brand emphasizes advanced water scie...
nce technology to deliver intense moisture and a healthy glow, appealing to a young, premium audience seeking effective and easy skincare routines. Laneige has expanded internationally, with a strong presence across Asia, North America, and Europe, and is celebrated for collaborations with global ic
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