Limited Too is a nostalgic American clothing and lifestyle brand that originally launched in 1987 as a tween-focused extension of The Limited, Inc. The brand quickly became synonymous with pre-teen girls’ fashion, offering apparel, underwear, sleepwear, swimwear, accessories, and personal care products for girls aged 5–15. Known for its playful, glittery, and rhinestone-encrusted styles, Limited Too captured the spirit of the late 1990s and early 2000s, becoming a cultural touchstone for a gener...
ation of tweens. The brand operated hundreds of stores at its peak and was famous for its loyalty program, 'Too Bucks,' which rewarded shoppers with discounts. After being discontinued in 2008 and rebranded as Justice, Limited Too lay dormant until its trademarks were acquired by Bluestar Alliance,
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