Lululemon

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lululemon is a Canadian multinational athletic apparel retailer founded in 1998 by Chip Wilson in Vancouver, British Columbia. Initially focused on yoga pants and yoga wear for women, the brand has expanded to include a wide range of athletic apparel, lifestyle clothing, accessories, and personal care products for both women and men. Known for its proprietary technical fabrics with moisture-wicking and compression features, lululemon combines performance with style. The company operates over 700...
stores worldwide and maintains a strong online presence. lululemon emphasizes community-building through holistic guerrilla marketing and social media engagement, fostering a culture of leadership, goal setting, and personal responsibility. Its product innovation is supported by an in-house researc
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