Maidenform

Maidenform revolutionized women's intimate apparel in 1922 by introducing the modern bra, moving away from designs that flattened the bust to those that celebrated and supported the natural female form. Founded by seamstress Ida Rosenthal, the brand's core philosophy has always centered on creating foundational garments that offer comfort, superior fit, and enhance natural curves. They believe that confidence begins with well-fitting intimates. Over the decades, Maidenform has consistently blend...