Mavi

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Mavi is a global lifestyle and premium denim brand founded in Istanbul in 1991, with over 34 years of expertise in denim craftsmanship. The brand name means 'blue' in Turkish, reflecting its deep roots in denim culture. Mavi is recognized for its Perfect Fit philosophy, designing jeans that cater to diverse body types and lifestyles with high quality at accessible prices. It operates in 34 countries with around 4,000 retail points, including 485 dedicated Mavi shops. Mavi is positioned between h...
igh-end and premium apparel segments and is a leader in sustainable growth within the apparel industry. The brand integrates sustainability into its corporate culture through its All Blue strategy, focusing on reducing water and energy consumption and using ecofriendly materials and processes. Mavi
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