MC

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M/C Brand, also known as Modern Culture, is an Australian luxury streetwear label founded in 2012 by Michael Chan. The brand's core philosophy revolves around creating high-quality, minimalist garments that seamlessly blend comfort with enduring style. Their design approach is characterized by a commitment to timeless aesthetics, aiming to produce pieces that transcend fleeting fashion trends through clean lines, understated elegance, and functional design. M/C Brand places a strong emphasis on ...
ethical production practices and often utilizes premium fabrics, crafting garments that are built for longevity. Their collections are tailored for individuals who appreciate a refined, contemporary aesthetic, offering versatile and well-crafted staples designed for the modern wardrobe and lifestyle
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