Mimmu

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Mimu Maxi is a women's fashion brand based in New York City, founded in 2014 by Chabad Hasidic sisters-in-law Mushky Notik and Mimi Hecht. The brand is known for creating stylish, contemporary clothing that adheres to the modesty requirements of Orthodox Judaism, particularly catering to women seeking fashionable yet modest attire. Mimu Maxi gained attention for bridging cultural and religious divides by collaborating with Muslim fashion bloggers and appealing to a diverse audience including Ort...
hodox Jews, Muslims, Mormons, and Pentecostal Christians. Their designs emphasize modesty without sacrificing trendiness, making the brand popular beyond its original religious community. The founders emphasize inclusivity and the celebration of modest fashion across faiths, positioning Mimu Maxi as
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