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Mindthegap, a luxury home décor brand based in Transylvania, was founded in 2016 by Stefan Ormenisan, the creative director, and Victor Serban, the managing director. The brand started as the main brand of Global Art Production Company, focusing initially on designing and producing wallpapers and wall art. Today, it offers an extensive range of premium home furnishings, including wallcoverings, fabrics, furniture, lighting, wall art, and accessories.
The brand's artistic identity is deeply rooted in the rich and diverse cultural heritage of Transylvania. This region, historically a melting pot of various cultures and traditions, provides a wealth of inspiration for Mindthegap's collections. These collections are characterized by their evocative and individualistic designs, drawing from the region's ethnic heritage and cultural history. Stefan Ormenisan highlights the importance of their Transylvanian roots, noting that their contemporary craftsmanship owes much to the passion and enduring quality of their ancestors.
Mindthegap's products are noted for their detailed craftsmanship and high-quality finishing, with unique embellishments that set them apart. The brand is committed to using only the finest materials, sourced from top makers worldwide. This includes natural linen from Belgium, premium Italian leather, English cotton velvet, and wallpaper substrates produced in Germany and Finland, printed in Transylvania.
The brand extends beyond just offering products; it aims to create moods, stories, and lifestyles through its luxury wallcoverings, fabrics, furniture, and home accessories. Each item is designed to be a timeless piece that enriches lives with beauty and style.
Eco-consciousness is a key aspect of Mindthegap's philosophy. The brand manufactures eco-friendly products with minimal environmental impact. Their headquarters and production facility in Transylvania produce wallcoverings, lighting, and framed prints. Fabrics, furniture, and accessories are sourced from trusted European suppliers. Mindthegap is dedicated to launching several lifestyle collections each year, inspired by global culture and iconic human creations, with a strong emphasis on eco-friendly consciousness.
The brand has achieved significant global reach, distributing its products in over 70 countries. In a relatively short time, Mindthegap has become a well-known, trendsetting, and design-leading brand in the luxury home décor market
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