Moohong

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MOOHONG is a Seoul-based avant-garde fashion brand founded in 2013 by designer Moohong Kim. The brand is renowned for its innovative approach to traditional tailoring, blending deconstruction, layering, and conceptual techniques to create structured, intellectual silhouettes that challenge conventional fashion norms. MOOHONG's collections often reinterpret classic menswear and womenswear items through asymmetry, play with proportions, and reconstructed tailoring, such as deconstructed coats tran...
sformed into fitted onepieces with outward darts. The brand's aesthetic is characterized by a balance of feminine and masculine elements, with a focus on intellectual engagement and artistic expression. MOOHONG has showcased its collections internationally, including Paris, New York, and Seoul, and
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