Moomin

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Moomin is a globally recognized Nordic design brand rooted in the beloved stories and artwork of Finnish author and artist Tove Jansson. The brand centers around the Moomin family—white, hippo-like trolls who live in Moominvalley—and their whimsical universe, which has captivated audiences since the first book, The Moomins and the Great Flood, was published in 1945. Moomin is not just a children’s franchise but a lifestyle brand that embodies values such as family, friendship, tolerance, r

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espect for nature, and braveness. The brand’s identity is deeply tied to art and literature, making it unique among character-based brands. Moomin Characters Ltd. licenses the brand for a wide range of products, from clothing and homeware to toys and books, collaborating with premium global partners
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