Myar

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MYAR is an Italian streetwear brand founded in 2015 by Andrea Rosso, known for its innovative upcycling of military garments. The brand name is both an anagram of 'army' and a reference to the founder's initials. MYAR blends army heritage, sportswear, and streetwear aesthetics, offering a modern reinterpretation of vintage military clothing. Each piece is carefully selected, sanitized, and customized, with its history and transformation documented via QR codes. The brand is distributed in 30 sto...

res worldwide and is recognized for its commitment to sustainability, transparency, and artisanal craftsmanship.

Philosophy

MYAR’s philosophy centers on giving a second life to military garments, merging functionality, durability, and heritage with contemporary streetwear and sportswear influen

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