New Balance

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New Balance is an American multinational footwear and apparel brand founded in 1906 in Boston, Massachusetts, by English immigrant William J. Riley. The company started as the New Balance Arch Support Company, focusing on developing innovative arch supports inspired by the three-pronged foot of chickens, which Riley observed for inspiration on balance. Early on, New Balance emphasized comfort and fit with a flexible arch support design that provided personalized footwear solutions.

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History & Highlights
* Riley hired Arthur Hall in 1927, who became a key salesman and later partner.
* In the late 1930s, New Balance made its first foray into sports footwear, crafting running shoes first for the Boston Brown Bag Harriers.
* Ownership changed in 1953 to Eleanor Hall and her

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