Nike, a global leader in athletic footwear and apparel, was originally established as Blue Ribbon Sports (BRS) on January 25, 1964, by Phil Knight, a track athlete from the University of Oregon, and his coach Bill Bowerman. Initially operating in Eugene, Oregon, BRS distributed Japanese Onitsuka Tiger shoes, mostly sold at track meets from Knight's car.
Bowerman, renowned for his innovations, created the first pair of Nike shoes for Otis Davis, an Olympic gold medalist and student-athlete he ...
coached. In 1971, Bowerman's experimentation with his wife's waffle iron led to the development of a new shoe sole, which contributed to the design of the "Moon Shoe" in 1972 and the "Waffle Trainer" in 1974, aiding in the rapid growth of BRS/Nike.
As tensions with Onitsuka Tiger grew, BRS prepar
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