Norwegian Wool

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While working as a commodities trader in New York, Berkowitz noticed a gap in the market: stylish wool coats lacked performance warmth, while insulated outerwear lacked elegance. He began experimenting with coat prototypes from his apartment, collaborating with Italian mills and Norwegian textile experts to merge craftsmanship and functionality .
Norwegian Wool officially launched in New York in 2014. The first collection featured men’s luxury wool topcoats designed with down insulation and wat...
erproof exteriors. Production was based in Tuscany, Italy, blending Scandinavian technology with Italian tailoring. During 2015–2017 came the era of Retail Expansion. The brand’s “hybrid luxury coat” gained traction in the U.S., expanding into premium department stores like Saks Fifth Avenue and Blo
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