Nudie Jeans is a Swedish denim brand founded in 2001 in Gothenburg by Maria Erixon and Joakim Levin. The brand is renowned for its strong commitment to sustainability, transparency, and social responsibility. Nudie Jeans designs denim as a "living fabric" that gains character over time through wear and repair, promoting the philosophy of "forever jeans" that are meant to be repaired rather than replaced. The company prioritizes organic cotton, fair labor practices, and circularity through free r...
epairs, resale of second-hand jeans, and recycling programs. It operates globally with stores in multiple countries and aims to build a community around sustainable fashion and human rights. Nudie Jeans also innovates retail concepts like the Denim Kiosk, integrating repair and resale services to fo
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