NYDJ (Not Your Daughter's Jeans) was founded in Los Angeles in 2003 with the singular mission to create the perfect-fitting jean that empowers women to look and feel amazing. Their core design philosophy centers on unparalleled fit, comfort, and confidence. This is primarily achieved through their signature Lift Tuck Technology®, a patented criss-cross panel that flattens the front and lifts the back, designed to make women appear and feel a size smaller. NYDJ is dedicated to crafting contempora...
ry, versatile denim and apparel from premium fabrics that offer stretch, recovery, and durability. They are committed to inclusivity, offering a wide range of sizes, including extensive plus-size options, to cater to diverse body types and ensure every woman can find her perfect fit and feel her bes
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