Obey

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OBEY Clothing is an American streetwear brand founded in 2001 by contemporary artist and activist Shepard Fairey. Originating from Fairey's 1989 'Andre the Giant Has a Posse' sticker campaign created during his studies at the Rhode Island School of Design, the brand evolved into a worldwide street art movement and a platform for politically and socially provocative messaging. The brand's aesthetic fuses classic military design, workwear basics, and elements from punk rock, skateboarding, and cou...

nterculture. OBEY's iconic logo and slogan "OBEY" draw inspiration from John Carpenter's 1988 cult film They Live, using biting sarcasm and reverse psychology to challenge propaganda and encourage self-empowerment. The brand has collaborated with notable artists and companies such as Keith Har

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