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Ocho43 is a renowned concept store based in Medellín, Colombia, celebrated for its curated selection of fashion, jewelry, and accessories that emphasize Colombian craftsmanship and design. Located in the vibrant El Poblado neighborhood, the store offers a unique shopping experience characterized by natural, warm, and spacious environments. It stands out as a multimarca (multi-brand) boutique that showcases the work of approximately 70 Colombian designers, focusing on clothing, accessories, swimwear, and personal care products tailored for a feminine and natural aesthetic. The heart and soul of Ocho43 is Paula Villegas, a passionate entrepreneur whose lifelong dream was to become a fashion designer. As the founder, Paula brings a deep appreciation for talent, simplicity, and meaningful experiences to the brand. She is described as an indefatigable entrepreneur, wife, mother, and grandmother who enjoys travel, fashion, gastronomy, nature, and family time. Her mission is to create a warm, welcoming, and delightful experience for visitors to the store. Alongside Paula, her daughter Cristina Isaza Villegas plays a significant role, contributing to the store’s operations and its inviting atmosphere. Their combined efforts have made Ocho43 a space that reflects sensitivity, respect, and a love for Colombian design. Ocho43 was established in 2010, marking its presence in Medellín for over 15 years by 2025. The brand’s name, “Ocho43,” is derived from its physical location at the intersection of Calle 8 and Carrera 43C in the traditional Antioquean house in the Astorga neighborhood. Unlike typical retail spaces in large shopping malls, Ocho43 is housed in a charming, traditional house with a garden, fostering an intimate and unique shopping environment. This setting has allowed the brand to host creative workshops, personal growth talks, and intimate celebrations, enhancing its community-driven ethos. Since its inception, Ocho43 has grown to become one of Medellín’s most recognized local design stores, emphasizing Colombian talent and craftsmanship. Ocho43’s design philosophy centers on celebrating Colombian talent, tradition, and entrepreneurship. The brand is dedicated to showcasing pieces that have “personality, history, and concept,” ensuring that each item reflects the cultural richness and artisanal skill of Colombia. The store prioritizes sensitivity, respect, and a love for fashion, creating a curated collection that resonates with a feminine and natural aesthetic. This philosophy extends to fostering a community that values meaningful, simple moments, which are celebrated through the store’s offerings and its inviting atmosphere. The focus on local designers and sustainable materials, such as recycled polyester in their leggings, underscores their commitment to supporting national talent and environmentally conscious practices.
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