oiselle

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Sally Bergesen founded Oiselle, a women's running apparel company, in 2007. The name Oiselle is French for "bird". Bergesen wanted to create a company run by and for women. At the time, there was a lack of running apparel on the market designed specifically with women in mind. Bergesen's idea was for running shorts that didn't poof and that fit right, moved well, and looked good. Bergesen started Oiselle with a small staff working above a country music bar in Seattle. She learned garment design in real time and has doubled her growth every year. Oiselle sponsors a professional team, Littlewing Athletics, coached by Lauren Fleshman. They were the first brand to sponsor a pregnant athlete in 2013 and their other runners have included Kara Goucher and Allyson Felix.

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athletic fitness running womens workout

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