Olukai

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Olukai's design philosophy is rooted in the 'Wet Sand Principle,' inspired by the feeling of bare feet in wet sand, aiming to deliver a perfect balance of instant comfort and lasting support. Key tenets include: every product must offer style, durability, and comfort from heel to toe; use of custom-made lasts and anatomical footbeds for superior fit; selection of premium, beautiful, durable, and soft materials; and incorporating handcrafted details that honor island culture and authentic artwork. Their motto is 'Fit by Nature, Crafted by Hand®', emphasizing a commitment to quality for both wearers and makers, and embracing core values of 'Ohana (family), Aloha (selfless giving), and Quality.

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