Osklen

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*Osklen* is a pioneering Brazilian fashion brand founded in 1989 by Oskar Metsavaht. It is recognized as a forerunner of the New Luxury concept, which fuses ethics and aesthetics by advocating conscious fashion through sustainable practices. The brand initially started with winter sportswear and evolved to incorporate sustainability deeply into its identity, using innovative materials such as Pirarucu fish leather, Amazonian jute, silk straw fibers, latex, and organic cotton. Osklen's coll

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ections have included up to 47% sustainable pieces sourced from a network of suppliers developed over two decades. The brand operates internationally with over 80 stores across Brazil, the USA, Uruguay, and Greece. Osklen is also known for its integration of artistic and cultural influences, often c
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