Ouai

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Ouai is a socially connected, community-driven haircare and beauty brand founded by celebrity hairstylist Jen Atkin in 2016. The brand emphasizes embracing imperfections, letting go of unrealistic expectations, and being better in real life than on social media. Ouai offers accessible luxury products designed for all hair and skin types, including sulfate-free shampoos and conditioners with smart keratin, styling products that nourish hair, and premium fragrances inspired by global cities. The b...
rand is known for its modern, relatable approach to beauty, engaging customers in product development through social media conversations. Ouai's product range has expanded from haircare to body, bath, and hand care, maintaining a focus on realistic beauty goals and easy-to-achieve haircare routines.
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