Palmers

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Palmers is Austria's most iconic and largest textile company, specializing in underwear and lingerie. Founded in 1914 by Ludwig Palmers in Innsbruck, the brand quickly became a European fashion icon known for its innovative marketing and high-quality products. Palmers has a rich history of reinvention, balancing sexy and provocative styles with comfort and modern innovation. The brand is recognized for its distinctive green logo featuring a crown, a symbol that has endured throughout its evoluti...
on. After a period of decline and dilution of its core values, Palmers underwent a significant rebranding and restructuring starting in 2015 under new ownership by the Austrian Wieser and Hutmann families. This revitalization emphasized loyalty to the brand's heritage, quality, and a shift in market
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