Parasuco

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Parasuco is a pioneering denim brand founded by Salvatore Parasuco, blending Italian style with North American influences. Established originally as Santana Jeans in 1975 in Montreal, Canada, the brand is known for its innovative denim techniques such as pre-washed, acid-washed, stretch, and black over-dyed denim. Parasuco exudes confidence and a spirited attitude, targeting free living and unapologetic sex appeal. The brand has a strong heritage rooted in the immigrant experience and a commitme...

nt to continuous innovation, quality, and social responsibility. Its iconic Chimera logo symbolizes a courageous and flamboyant spirit. Parasuco has dressed numerous celebrities including Jessica Alba, Zac Efron, Céline Dion, and Justin Bieber, and maintains a loyal global clientele.

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