Patagonia

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Patagonia is an American outdoor clothing brand founded in 1973 by Yvon Chouinard, a rock climber and environmentalist. The brand is renowned for its commitment to sustainability, high-quality products, and environmental activism. Patagonia's philosophy centers on environmental responsibility, ethical work environments, and climate change activism. It pioneered initiatives such as the 'Worn Wear' program, which encourages consumers to buy and sell used Patagonia clothing to extend product life a...
nd reduce environmental impact. The company shifted its mission from product-centered to purpose-driven, explicitly stating it is 'in business to save our home planet.' Patagonia integrates storytelling and environmental causes into its marketing, focusing on long-term ecological and social goals ra
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