Pieces

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PIECES, established in 2003 as part of the Danish Bestseller group, aims to provide accessible, inspirational, and fun fashion for all women. Their philosophy centers on offering trend-driven yet timeless fashion essentials, including clothing, shoes, and accessories. The brand focuses on creating versatile, high-quality, and well-fitting pieces at a commercial price point, designed to empower women to express their unique style and feel comfortable and beautiful. They are known for incorporatin...

g the latest trends into core wardrobe items, reflecting a modern Scandinavian aesthetic for everyday wear.

Brand History & Timeline

  • Established within Bestseller to target feminine, contemporary casual wear with a fast-fashion approach.
  • Grew rapidly through Bestseller’s global networ
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