Pretziada

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Pretziada is a Sardinian-based creative practice and design studio that reinterprets traditional Sardinian crafts and objects through a contemporary lens. Founded by Kyre Chenven and Ivano Atzori, the brand operates as both a cultural archive and a living workshop, collaborating directly with local artisans whose families have practiced these crafts for generations. Pretziada’s work spans from handcrafted footwear—such as the iconic Pretziada boot, rooted in Sardinian agricultural history—to fur...
niture, textiles, and ceramics, all of which are deeply informed by the island’s heritage. The brand’s approach is less about commercial production and more about cultural preservation, education, and sustainable collaboration. Each piece tells a story, often inspired by archaeological finds, local
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