Primitive

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Primitive is a California-based skateboarding and streetwear brand founded in 2008, originating from a boutique skate shop on Ventura Blvd, Los Angeles. The brand is deeply rooted in 80s and 90s skate culture and fashion, reflecting the authentic lifestyle and style of skateboarders. Primitive offers a range of products including skateboards, apparel, hats, and footwear, with a strong emphasis on Nike SB shoes and collaborations with iconic brands like Stussy, The Hundreds, HUF, and Vans. The br...
and has evolved from a local shop to a global wholesale and e-commerce business, maintaining authenticity and a genuine connection to skate culture, largely influenced by professional skateboarder Paul Rodriguez. Primitive is known for its authentic approach, avoiding competitive posturing and focus
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