Private White V.C. is a Manchester-based luxury menswear brand renowned for its commitment to British craftsmanship and sustainable production. Founded in 2013 by James Eden, the brand honors the legacy of his great-grandfather, Private Jack White V.C., a Victoria Cross recipient and former factory owner. The brand produces 90% of its garments in its Salford factory, maintaining traditional manufacturing techniques in the same historic mill where Jack White began his career. Private White V.C. c...
ombines classic and contemporary styles, described by Eden as "techno-retro," and leads in responsible fashion through the use of recycled fabrics and innovative sustainable methods. The brand emphasizes local production, sourcing shoes from Northampton and knitwear from Scotland, and champions high
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