Purple Brand is a contemporary luxury fashion label that has redefined denim and streetwear since its inception in 2017. Founded by industry veterans Luke Cosby and Rob Lo, the brand emerged from a desire to bridge the gap between high-end designer aesthetics and everyday accessibility. Purple Brand’s collections are rooted in denim, but have expanded to include a full range of men’s and women’s apparel, from tees and sweatshirts to outerwear and accessories. The brand is celebrated for its sign...
ature distressed finishes, bleached washes, patchwork effects, and innovative details that blend luxury with streetwear sensibilities. Purple Brand’s pieces have become wardrobe staples for artists and celebrities such as Kid Cudi, Gunna, Polo G, The Kid Laroi, Floyd Mayweather, Ludacris, Busta Rhym
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