Q/S designed by

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Q/S designed by s.Oliver is a fashion brand under the s.Oliver Group umbrella, launched in 1994 as a trend-led fashion program targeting young adults. The brand emphasizes fashion that celebrates real life without stress, promoting individuality and inclusivity, especially resonating with Generation Z. It positions itself as a rebel, young, individual, and digital brand that fosters a community where people can be themselves. The brand is part of a larger German fashion company known for its bro...

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Philosophy

Q/S designed by s.Oliver promotes fashion that is free from stress and unrealistic beauty ideals, encouraging wearers to be themselves and embrace individuality. The brand aligns with values of inclusivity, community, and youth

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