Redken

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Redken is a pioneering professional haircare brand founded in 1960 by actress Paula Kent and chemist Jheri Redding. The brand revolutionized the industry by introducing a *scientific approach to beauty*, developing products based on protein technology, moisture, and an acidic pH that complements the natural chemistry of hair and skin. Redken’s mission is to empower stylists and consumers with advanced, science-backed products and comprehensive education, elevating hairdressing from a trade

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to a respected profession. Today, Redken is a global leader in salons, offering innovative haircare, color, and styling solutions trusted by professionals and consumers alike.

Philosophy

Redken’s philosophy is rooted in the *power of science* to create healthy, beautiful hair. The brand’

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