Represent

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Represent is a British luxury streetwear and lifestyle brand founded in 2011 by brothers George and Michael Heaton in Horwich, Greater Manchester. Originating as a college project where George screen-printed his graphic designs onto locally sourced blank clothing, the brand quickly evolved into a global fashion phenomenon. Represent is known for its bold designs, high-quality craftsmanship, and a strong community ethos. The brand has expanded from T-shirts to a full range of products including f...
ootwear, outerwear, and activewear, notably the versatile 247 pant line. Represent gained early visibility through organic celebrity endorsements, including Rizzle Kicks and Justin Bieber, and has since showcased collections at major fashion weeks in Paris and New York. The brand emphasizes owning t
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