Reuzel

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Reuzel (pronounced roo-'zul) is a Dutch-origin, globally recognized brand specializing in high-quality men’s grooming and styling products, particularly pomades, hair tonics, beard oils, and related essentials. The brand is celebrated for its unbeatable quality, performance, and distinctive swagger, rooted in classic barbering traditions but infused with rock & roll, punk, and kustom kulture influences. Reuzel’s product line has evolved from catering to a niche, classic clientele to offering sol...
utions for all hair types and style objectives, while maintaining a rebellious, authentic attitude. The brand’s name is a playful nod to the Dutch word for 'lard,' referencing the historical use of animal fats in pomade-making—though no animal products are used in their modern formulations. Reuzel i
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