Established in 2008, Rockstar Original is an American clothing brand that pioneered the independent denim market. Its founders aimed to disrupt the landscape by creating high-quality premium denim at accessible price points. The brand is deeply rooted in music and rebellious counter-culture, infusing an edgy, rock-inspired aesthetic into its urban streetwear. Each piece is conceptualized in their downtown Los Angeles creative studio, emphasizing unparalleled style, durability, and a nimble appro...
ach to emerging trends and cultural shifts.
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