Romwe is a Chinese ultra-fast fashion e-commerce brand founded in 2010, targeting trendy youth primarily in Western countries. It offers chic, high-fashion clothing and accessories at very low prices, often under $10, which has driven its viral popularity on platforms like TikTok and Instagram. The brand rapidly expanded internationally starting in 2012, launching in France and later entering markets such as Spain, Germany, UAE, and the United States. In 2014, Romwe was acquired by Shein's paren...
t company, Nanjing Lingtian Information Technology Co., making Romwe and Shein sister brands. Romwe is known for its fast-paced production of hundreds of new styles weekly, emphasizing trendiness and affordability over sustainability or ethical manufacturing. Its products are mostly made from synthe
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