Rose Inc

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Rose Inc is a clean beauty brand founded by Rosie Huntington-Whiteley that combines sustainable innovation with nearly two decades of makeup experience. The brand delivers high-performance skincare and makeup products that offer instant visible results alongside lasting skincare benefits. Rose Inc challenges clean beauty stereotypes by focusing on saturated color, visible luminosity, and clinically proven formulas. The products feature proprietary bioengineered botanical ingredients, plant-deriv...
ed actives, and safe synthetics that meet rigorous standards. Sustainability is central to the brand, with packaging made from over 25% post-consumer recycled plastic, FSC-certified paper cartons with hemp content, and rinse-off labels with 90% PCR liners. Rose Inc is 100% vegan and cruelty-free, ce
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