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SER.O.YA is a New York City-based gender-neutral fashion brand founded in 2021 by Ohad Seroya and Aviad Klin. The label focuses on empowering individuals through versatile, inclusive clothing designed to be worn by all genders. Its collections feature a mix of feminine, masculine, and unisex silhouettes in neutral tones such as black, white, blush, and beige. The brand emphasizes sustainability through mindful production methods, including the use of reused fabric waste labels, biodegradable pac...
kaging, and plans for 100% organic cotton denim. SER.O.YA also integrates a strong social agenda by partnering with global charities for each collection, donating a portion of sales and providing mentorship and community support. The brand’s style ranges from distressed denim and knitwear to relaxed
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