Serge Blanco

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Serge Blanco is a French men’s clothing brand named after the legendary French rugby player Serge Blanco. The brand was established in the 1990s, leveraging Blanco’s reputation and charisma to create a line of clothing that embodies both sporting spirit and French elegance. The brand quickly gained popularity for its distinctive blend of casual and refined menswear, with the polo shirt becoming a signature item. Serge Blanco’s design philosophy is rooted in the fusion of sport and style. The brand is known for its classic, comfortable, and elegant menswear, often inspired by rugby culture. Their collections emphasize versatility, quality materials, and a balance between relaxed and sophisticated aesthetics. Polos, shirts, knitwear, and outerwear are designed to be timeless, practical, and suitable for both leisure and semi-formal occasions. The brand often incorporates subtle sporty details and nods to rugby heritage, while maintaining a polished, urban look. Serge Blanco sources its clothing from various locations, with manufacturing primarily in Europe and the Mediterranean basin. The brand emphasizes quality craftsmanship and premium materials, though specific countries of production may vary by collection and garment type.

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casual french french elegance made in europe menswear preppy rugby-inspired sportswear timeless

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