SETCHU

SETCHU is a Milan-based fashion brand founded in 2020 by Japanese designer Satoshi Kuwata. The brand name derives from the Japanese term “Wayo Setchu” (和洋折衷), meaning the compromise or fusion between Japanese and Western cultures. SETCHU's design philosophy centers on blending these two diverse cultural aesthetics to create simple, functional, and timeless garments that embody a new synthesis of familiar elements. The brand emphasizes unisex and interchangeable clothing, promoting versatility an...