Seven Friday

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Sevenfriday, founded by Richard Schäli in 2012 in Switzerland, initially gained recognition for its innovative watches that challenged traditional horology with a distinctive industrial and machine-inspired aesthetic. This core design philosophy extends to its expanding range of apparel, eyewear, and accessories. The brand's inspiration draws heavily from elements like engines, industrial tools, and mechanical structures, resulting in a unique visual language characterized by multi-layered desig...
ns, bold graphics, and a sense of dynamic energy. For their clothing line, Sevenfriday translates this into modern streetwear and urban casual wear. The apparel features contemporary cuts, comfortable fabrics, and designs that often incorporate the brand's signature 'seven' motif and industrial-infl
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