Sevenfriday

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SEVENFRIDAY is a global lifestyle brand founded in 2012 in Zurich, Switzerland, by Daniel Niederer. The brand creates industrial-inspired watches, eyewear, apparel, and accessories designed for individuals who live every day like it’s Friday. SEVENFRIDAY challenges industry norms with a philosophy centered on creativity, emotional connection, and action rather than conformity. Its designs are bold, unconventional, and often feature multi-layered dials and complex constructions inspired by machin...
ery, urban architecture, and modern industrial aesthetics. The brand emphasizes affordability without compromising quality, promoting a life attitude of freedom, fun, and self-expression. SEVENFRIDAY also fosters a vibrant community through collaborations with local artists, musicians, and cultural
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