Shiseido, founded in 1872 by Arinobu Fukuhara as Japan's first Western-style pharmacy in Ginza, Tokyo, has evolved into a global leader in prestige beauty. While primarily known for cosmetics, skincare, and fragrances, its core philosophy blends cutting-edge science with traditional Japanese aesthetics and a spirit of 'Omotenashi' (wholehearted hospitality). Shiseido's background is rooted in pioneering new beauty solutions, introducing innovative products like Eudermine in 1897, and establishin...
g dedicated research facilities. Their design philosophy centers on empowering individuals to discover their unique beauty through sensory experiences and high-performance formulations. They emphasize a holistic approach to beauty, integrating dermatological science, natural ingredients, and artisti
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