Shourouk

Shourouk is a Paris-based luxury costume jewelry brand founded by Shourouk Rhaiem, a designer of Tunisian descent. Known as “The Queen of Bling,” Shourouk creates opulent, colorful, and statement-making jewelry pieces that blend an intricate arrangement of stones, metals, and Swarovski crystals, often in neon colors. The brand’s aesthetic is flamboyant and playful, inspired by traditional Tunisian embroidery techniques learned from Rhaiem’s grandmother, combined with a modern, bold approach to l...