Southpole

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Southpole is a pioneering American streetwear brand founded in the early 1990s by Korean American brothers David and Kenny Khym in New York City. Known for its casual, streetwear-inspired apparel, Southpole blends iconic 1990s urban styles—such as its signature puffy 'bubble' jackets and 4180™ Relaxed Fit denim—with a forward-thinking vision to deliver high-quality, trendsetting designs. The brand emphasizes authenticity, affordability, and cultural relevance, targeting young, style-conscious in...
dividuals who seek to express their unique identity through bold and accessible fashion. Southpole has expanded its product range to include jeans, shorts, shirts, T-shirts, sweatshirts, joggers, jackets, footwear, accessories, and sizes from 'big and tall' to 'boys'. It operates under Wicked Fashio
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